Post by habiba123820 on Nov 2, 2024 0:46:37 GMT -5
In the series of things not to do, we have already served you on Emailing.biz the worst email subjects and the 20 mistakes to avoid. This time we go further and launch our little guide to the rotten, failed, ineffective newsletter as possible... in short, a real tutorial for those who like to screw up their marketing and wallow in nothingness. We promise, we're not hitting anyone!
The famous full-image newsletter
Worst Emailing Tip : Create a newsletter with a single image, it's easier
Okay, this is far from the first time we've talked about it and we're far from being the only ones to have written an article about it.
And yet it continues…
We still see newsletters made up entirely of images by the bucketload. And frankly, we don't understand.
The full-image wordpress web design agency newsletter is the cancer of emailing.
How many times will it be necessary to remind people that messaging services do not always display images by default?
And it's not like this mistake is reserved for SMEs, freelancers or businesses without web services, no. Everyone makes it! And "big" companies often make it more than others.
Remember that if your email is only made up of images, you risk not only ending up in SPAM because of the weight of the message, but also not being read correctly on certain messaging services.
On the other hand, a newsletter consisting of only one image will look disastrous on a mobile.
An image cannot self-adapt and arrange its components according to the reading medium.
In short, if you create your newsletters on Photoshop or InDesign because you feel freer in your creation (however artistic it may be...), forget it.
Use a suitable Builder that will adapt your content according to the reading medium, that will make your texts real texts encoded in HTML, that will make you pretty action buttons, etc.
Plus you have no excuses. With the emailing solutions that exist today and the Builders offered, it has become very easy to make a beautiful email in HTML.
Background images, column structure, share buttons, GIF integration, text overlay… Don’t come and say you feel limited!
Well, this is for your own good. If you want your campaigns to reach your inbox, start by stopping with full-image.
The famous object of no interest
Worst Email Tip : Be as vague as possible to maintain the mystery.
Well, we started slowly, but don't be left behind, we're continuing.
We like that too. The email subject that no one cares about at all.
Of course, the success of an object is not an exact science. Some work better than others for sometimes unclear reasons or for minor details.
Besides, there is nothing better than a Split Test to find the object that works if you are hesitant.
But that's not what we're talking about, no. Here we're talking about an object without the slightest interest for the reader. And you all know that arousing interest is the main... INTEREST of an object.
So here is a short, non-exhaustive list of objects that no one really cares about:
"Newsletter No. 543" : Mmmh, but what else? It's like walking past a restaurant and the menu says, "We cook here. We have starters, main courses, and desserts." Wow.
" Good morning " : …
"Discover our new products" : No, I have other things to do, I'm in a hurry. I have 2443 emails waiting for me and the one below tempts me more: apparently my gift is waiting for me because I am the millionth visitor to their site, great!
“Quick, quick, open this email” : Quick, quick, I’m throwing you in the trash because I’m a bit of a rebel and I don’t like it when an email gives me orders.
Basically, any vague, unpromising, or teasing subject line is unlikely to be opened. Please try to pique your readers' interest…
For a more complete list of the worst email subject lines, you can check out our fabulous article 15 Overused Subject Lines You Should Never Use in Your Emails . And some people should pin it to the fridge in the cafeteria or make a huge poster of it to hang at the entrance to the office.
The triumphant newsletter that came out of nowhere
Worst Email Tip : Maximum contacts, maximum reach. Send to everyone.
So we like this one.
You know, that newsletter you suddenly start receiving from an unknown sender!
So let's be clear: in B2B, it's common to receive prospecting emails from a company. And often after one or two reminders without a response from you, you're left alone.
