Post by hasina789956 on Oct 28, 2024 4:35:41 GMT -5
Just a few years ago, Gartner estimates projected that by 2020, 85% of customer interactions would be carried out by Artificial Intelligence (AI) systems. Today, this may seem excessive. But market leaders predict that AI will revolutionize not only consumer relations, but the entire business world , starting with marketing. A Forrester report projects that the emerging technologies that will change the world in the next five years will be: the Internet of Things, Artificial Intelligence, augmented reality, intelligent agents and hybrid wireless networks. When we say AI, we are not exactly referring to robots like those in movies. We are talking about applications that may be less impressive at first glance, but are closer to home and are already being used by organizations.
These are not technologies only for giants like Google or Amazon. We are highlighting tools that in many cases can be used by companies of any size . Artificial Intelligence applications in marketing are generally based on : machine learning techniques , that is, those that learn from historical data sets to bulk email campaigns generate prediction models; propensity models , which seek to predict behaviors based on certain events, according to their probability; or AI applications proper, which perform tasks traditionally performed by humans. AI applications can boost our marketing goals throughout the entire customer lifecycle , as highlighted in a report by Smart Insights . Below we highlight some of the most interesting uses to boost your marketing and customer relationships.
AI for attraction AI applications serve at this stage to attract more visitors and provide them with a more engaging experience. They enhance our content marketing, SEO and Inbound Marketing strategies. Content generation . While it is still impossible to create certain content with AI – opinion pieces, for example – tools such as CrewMachine can identify gaps in the content of an e-commerce site – keywords or product descriptions, etc. – and automatically suggest the missing content. Content “curation .” AI can be very useful in choosing and displaying relevant content based on previous or similar behavior, such as the classic Amazon: “customers who bought X, also bought Z.” This can be applied to blog content and personalize all kinds of communications.
These are not technologies only for giants like Google or Amazon. We are highlighting tools that in many cases can be used by companies of any size . Artificial Intelligence applications in marketing are generally based on : machine learning techniques , that is, those that learn from historical data sets to bulk email campaigns generate prediction models; propensity models , which seek to predict behaviors based on certain events, according to their probability; or AI applications proper, which perform tasks traditionally performed by humans. AI applications can boost our marketing goals throughout the entire customer lifecycle , as highlighted in a report by Smart Insights . Below we highlight some of the most interesting uses to boost your marketing and customer relationships.
AI for attraction AI applications serve at this stage to attract more visitors and provide them with a more engaging experience. They enhance our content marketing, SEO and Inbound Marketing strategies. Content generation . While it is still impossible to create certain content with AI – opinion pieces, for example – tools such as CrewMachine can identify gaps in the content of an e-commerce site – keywords or product descriptions, etc. – and automatically suggest the missing content. Content “curation .” AI can be very useful in choosing and displaying relevant content based on previous or similar behavior, such as the classic Amazon: “customers who bought X, also bought Z.” This can be applied to blog content and personalize all kinds of communications.
